public relations

de Gournay

CLIENT

de Gournay, the London-based luxury wallpaper brand, was looking for creative partnerships and collaborations that would expose their brand to a wider market beyond the design trade.

STRATEGY

Nylon Consulting identified a partnership opportunity with Vogue and the Metropolitan Museum of Art to design the decor for the 2015 Met Gala, one of the most high-profile charitable events on the New York social calendar.

RESULTS

Working in tandem with the magazine, the event designer, and the museum, Nylon Consulting secured de Gournay designs in the event decor. 

Custom products were sold in the Metropolitan Museum of Art's gift shop, alongside brands such as Alexander McQueen and Judith Lieber.

de Gournay wallpaper was included in the global press release from both Vogue and the Met, as well as an 11-page spread in the May issue of Vogue, styled by Grace Coddington.

Secured coverage on Vogue.com and their Met Gala Special Issue that was sold on newsstands.