launch pr

sasha wilkins

client

Sasha Wilkins, the London-based writer, former WSJ fashion editor and blogger behind LibertyLondonGirl, launched a cookbook in the US and hired Nylon Consulting to handle the launch publicity, profile building, and to plan an influencers dinner party.

strategy

Nylon Consulting focused on a variety of digital outlets across the home, fashion, lifestyle and food industries to captivate all media disciplines that might have been interested in featuring her book. Thinking outside the box, the stories pitched ranged from travel stories to recipes and tastemaker profiles, with links to Amazon to move product.

results

Amazon sold 2,500 copies of Sasha's cookbook in the first 3 weeks and completely SOLD OUT 3 months after launch. Publicity over Thanksgiving featuring Sasha's recipes helped the book jump 200,000 places. Publicity included articles in: