collaborations

luke irwin x anthropologie

client

Luke Irwin, the London-based rug designer who counts everyone from the Royal Family to members of U2 and The Rolling Stones among his clientele, was looking to grow his name outside of the UK to build brand awareness.

strategy

Nylon Consulting thought a collaboration with a mass market retailer was necessary to help build the brand's profile. The challenge was finding a partner that could sell a slightly higher price point and that had an extremely design-forward customer. Nylon approached Anthropologie and secured their first ever branded partnership in the rug category for Fall 2015.

results

The collaboration was the most written about collaboration Anthropologie had ever done and resulted in 32.5 million impressions. Publicity included articles in: